GenBI Gorontalo Branding

Brief

Present GenBI as a community with a clear vision and a directed target, with a design that is easy to remember — a first step toward the 2025 target, starting from internal management and GenBI Gorontalo's social-media presence.

The challenge

GenBI Gorontalo brings together Bank Indonesia scholarship recipients from three campus commissariats, organised into seven departments. With that many people posting, the risk was every post looking like it came from a different organisation. As chairman I could set the direction; as the designer I had to make it something people would actually reuse.

1. 01

   Words first

   Agree on the 2025 vision and its values before drawing anything — the identity had to say something specific.

2. 02

   One mark for the vision

   Turn the vision into a single emblem that could sit on every post as a quiet reminder.

3. 03

   One family of symbols

   Give each department its own symbol, all built from the same circle, stroke and navy.

4. 04

   Templates that carry it

   Put the system into feed templates and the organigram, so members use it without thinking about it.

The vision, as a mark

The 2025 vision and values were formulated as:

Becoming the best new generation of Indonesia in Sulawesi, holding the values of kinship, mutual protection, determination, professionalism, and activeness (KESATRIA).

That vision became a logo — Patuju Kesatria 2025 — repeated across GenBI Gorontalo posts as a reminder. An upright, pointed form is lifted by a pair of wings resting on curling waves: one silhouette that still reads at the size of a footer icon.

Enlarge image: Community vision logo

Seven symbols, one family

Each department received its own symbol. They share one construction — a circle (often broken open), a single stroke weight with rounded ends, and one navy — so any one of them is recognisably GenBI, and together they read as a set.

Core Management

A ship's helm: the core team steers, and every spoke meets at one centre.

• Core Management
• Entrepreneurship
• Religion & Education
• Public Health
• Environment
• Organization & Membership
• Cooperation & Partnership

Enlarge image: Division symbols

Palette

A deep navy carries the symbols and headings. Red, green and yellow appear only as a thin stripe at the bottom of each template — enough color to feel lively, never enough to compete with the content.

• CopySymbol navy#184E78Symbols, headings, the vision mark
• CopyDeep navy#0F2751First band of the footer stripe
• CopyRed#E94335Footer stripe accent
• CopyGreen#20834FFooter stripe accent
• CopyYellow#FABC05Footer stripe accent

The system in use

Feed template. Every post shares the same frame: partner logos in the header (Bank Indonesia, GenBI Gorontalo and the three campuses), a light grid for the content, and a footer with the vision mark, social handles and the color stripe. Whoever makes the post only fills the middle.

Enlarge image: Instagram feed template

The two fixed bands, up close:

Enlarge image: Template header with the partner logos

Enlarge image: Template footer with the vision mark, social handles and the four-color stripe

Organigram. The department symbols return as large, faint watermarks behind each department head — the structure chart doubles as a key to the symbols.

Organization structure design

Detail of the organigram with a symbol used as a watermark

Looking back

The strongest decision was keeping every symbol on the same construction — it is why seven different ideas still look like one organisation. If I did it again, I would write the rules down as a one-page guideline (clear space, minimum sizes, when to use the stripe) so the next board could keep the system going without me.