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Brand identity

GenBI Gorontalo Branding

A vision logo, seven division symbols and social templates that gave a scholarship community a clear, memorable identity.

Role
Designer & Chairman
Timeline
2021
Context
GenBI Gorontalo
Stack
  • Branding
  • Logo
  • Iconography
  • Social media

Brief

Present GenBI as a community with a clear vision and a directed target, with a design that is easy to remember — a first step toward the 2025 target, starting from internal management and GenBI Gorontalo's social-media presence.

Solution

The 2025 vision and values were formulated as:

"Becoming the best new generation of Indonesia in Sulawesi, holding the values of kinship, mutual protection, determination, professionalism, and activeness (KESATRIA)."

That vision became a logo, repeated across GenBI Gorontalo posts as a reminder.

Each division also received its own symbol:

  1. Core Management — a dot with a line piercing the circle: a connector that breaks through every obstacle toward the goal.
  2. Entrepreneurship — dots and lines shaped like people helping each other.
  3. Religion and Education — a shape representing guidance and knowledge.
  4. Public Health — a dot inside a circle: care and protection.
  5. Environment — a small leaf with root-like lines: cleanliness and freshness.
  6. Organization and Membership — a dot with one line piercing the circle, embracing members and removing partitions.
  7. Cooperation and Partnership — fast-flowing water: the spirit to explore, the spearhead of external relations.

All of it was applied across activity templates and infographics.