Brand identity
GenBI Gorontalo Branding
A vision logo, seven division symbols and social templates that gave a scholarship community a clear, memorable identity.
- Role
- Designer & Chairman
- Timeline
- 2021
- Context
- GenBI Gorontalo
- Stack
- Branding
- Logo
- Iconography
- Social media
Brief
Present GenBI as a community with a clear vision and a directed target, with a design that is easy to remember — a first step toward the 2025 target, starting from internal management and GenBI Gorontalo's social-media presence.
Solution
The 2025 vision and values were formulated as:
"Becoming the best new generation of Indonesia in Sulawesi, holding the values of kinship, mutual protection, determination, professionalism, and activeness (KESATRIA)."
That vision became a logo, repeated across GenBI Gorontalo posts as a reminder.
Each division also received its own symbol:
- Core Management — a dot with a line piercing the circle: a connector that breaks through every obstacle toward the goal.
- Entrepreneurship — dots and lines shaped like people helping each other.
- Religion and Education — a shape representing guidance and knowledge.
- Public Health — a dot inside a circle: care and protection.
- Environment — a small leaf with root-like lines: cleanliness and freshness.
- Organization and Membership — a dot with one line piercing the circle, embracing members and removing partitions.
- Cooperation and Partnership — fast-flowing water: the spirit to explore, the spearhead of external relations.
All of it was applied across activity templates and infographics.