Logo
HEXSTUDIO Logo
Negative space that spells HEX, colored with calm RGB primaries.
- Role
- Designer
- Timeline
- 2019
- Context
- HEXSTUDIO
- Stack
- Logo
- Branding
- Negative space
Brief
A studio logo that is modern yet friendly, and signals design expertise.
Solution
Negative space forms the word HEX. The palette comes from the three primaries of digital design — red, green and blue — signalling an understanding of design fundamentals. The tones are calm rather than bright, to keep the impression friendly.