Logo
Katili Corp Logo
A golden-ratio mark that tells the story of a company built by a student's hard work.
- Role
- Designer
- Timeline
- 2019
- Context
- Katili Corp
- Stack
- Logo
- Golden ratio
Brief
A modern, minimalist logo that also tells the history of a company founded through a student's hard work.
Solution
The mark is built on the golden ratio (1.618), so every angle and plane stays balanced — that is the "modern and minimalist". Its shape is a bag being dragged; behind it, a tail of wind forms a Fibonacci curve. The bag is the student; the curve is every struggle, turned into a beautiful stroke.