Branding of GenBI Gorontalo Management

Brief :

Present GenBI as a community that has a clear vision and a directed target, with a design that is easy to remember. As a motivation and a first step in reaching the 2025 target, it starts from improving the internal management and raising the branding of GenBI Gorontalo on social media.

Solution :

The GenBI 2025 vision and the values held by the GenBI community were formulated as follows:

“Becoming the best new generation of Indonesia in Sulawesi, holding the values of kinship, mutual protection, determination, professionalism, and activeness (KESATRIA).”

That vision and those values were then turned into a logo, and it keeps being shown in GenBI Gorontalo posts as a reminder.

Community vision logo

Besides that, symbols were also made for every division and department, each one carrying its own meaning:

1. Core Management, a dot with a line piercing the circle between them. It represents the core management that is not only a connector, but is also able to break through every partition and obstacle to reach the goal.
2. Entrepreneurship, symbolized with a dot and a line shaped like people helping each other.
3. Religion and Education, symbolized with a shape that represents guidance and knowledge.
4. Public Health, a dot inside a circle that represents care and protection.
5. Environment, shaped like a small leaf with lines like roots on its surface. It represents cleanliness and freshness, as the duty of the environment division to keep taking care of nature.
6. Organization and Membership, a dot with one line piercing the circle, representing the goal of the organization and membership division that does not only handle internal relations, but also embraces members and management and removes the partitions between them.
7. Cooperation and Partnership, shaped like fast flowing water, representing the spirit to explore and look for new things. As the duty of cooperation and partnership as the spearhead of GenBI external relations.

Division symbols in the management

All of the logos that were made were then applied in every activity template design and community infographic, such as the Instagram feed, the organization chart, and so on.

Instagram feed template	Organization structure design